{ feathered fish foundry } - Troy, NY
{ feathered fish foundry } - Troy, NY
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A little whimsy keeps the storytelling alive
A little whimsy keeps the storytelling alive
What is in a name? Some say that the name of a studio doesn't matter as much as the portfolio; others contend that first impressions make or break engagement. Being a multi-disciplinary studio, it's particularly difficult to distill a single branding idea. Ultimately, the name of the studio is chosen for its whimsy and richness for myth and storytelling, while the golden colors evoke the glow of a metallurgic foundry. This a studio that believes that nothing is impossible.
What is in a name? Some say that the name of a studio doesn't matter as much as the portfolio; others contend that first impressions make or break engagement. Being a multi-disciplinary studio, it's particularly difficult to distill a single branding idea. Ultimately, the name of the studio is chosen for its whimsy and richness for myth and storytelling, while the golden colors evoke the glow of a metallurgic foundry. This a studio that believes that nothing is impossible.
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+ design phase: iterate through studio branding ideas; develop sketches based on a specific facet of studio work
+ graphic iterations: research case studies on successful logos and brands; iterate through minute details and arrange designs into a comprehensive matrix
+ graphic deployment: optimize designs for web and print; create layouts and hierarchy of use
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